Dental & Medical Practices · Reporting & Admin

Marketing Source Report

Dental marketing often gets judged on calls and form fills, even though what matters is booked new patients, accepted treatment, and long-term case value. This report ties acquisition source data to actual patient and production outcomes so the practice can tell whether Google Ads, SEO, mailers, or referral partners are bringing in profitable care.

1-2 hrs/week saved Medium complexity

How It Works

01

Collect source and campaign data

The workflow combines referral source answers, call tracking tags, form submissions, and campaign UTM data into one source list.

02

Connect source to patient outcomes

Booked appointments, completed new patient visits, treatment value, and collections are matched back to the original source.

03

Summarize channel performance

The office receives a report showing which channels drive the highest quality patients, not just the most inquiries.

Tools & Platforms

Google Analytics CallRail Open Dental Looker Studio

Key Benefits

  • Connects marketing spend to real patient revenue
  • Shows which channels produce higher-value cases
  • Helps cut weak campaigns with confidence
  • Improves reporting for owners and agencies

In Practice

An implant-focused practice learns that Google Ads produces more leads, but oral surgeon referrals and SEO drive the highest accepted treatment value per patient.

Next Step

See if this fits your workflow.

We map the actual tools, handoffs, and ROI before recommending implementation.

Book a Free 15-Min Call

No pressure. We’ll tell you if this one is worth building first.